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11. |  | Title: Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know by Philip Kotler, Philip Kotler ISBN: 0471268674 Publisher: Wiley Pub. Date: 03 March, 2003 List Price: $26.95 Amazon.com Price: $18.86 |
| 12. |  | Title: Marketing for Hospitality and Tourism (3rd Edition) by Philip Kotler, John Bowen, James Makens ISBN: 0130996114 Publisher: Prentice Hall Pub. Date: 10 July, 2002 List Price: $102.00 Amazon.com Price: $102.00 |
| 13. |  | Title: Building Global Biobrands : Taking Biotechnology to Market by Francoise Simon, Philip Kotler, Kevin Sharer ISBN: 074322244X Publisher: Free Press Pub. Date: 12 August, 2003 List Price: $35.00 Amazon.com Price: $23.80 |
| 14. |  | Title: Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources by Neil Kotler, Philip Kotler ISBN: 0787909122 Publisher: Jossey-Bass Pub. Date: 24 April, 1998 List Price: $55.00 Amazon.com Price: $45.65 |
| 15. |  | Title: Precision Marketing : The New Rules for Attracting, Retaining, and Leveraging Profitable Customers by Jeff Zabin, Gresh Brebach, Philip Kotler ISBN: 0471467618 Publisher: John Wiley & Sons Pub. Date: 23 January, 2004 List Price: $29.95 Amazon.com Price: $20.37 |
| 16. |  | Title: Standing Room Only: Strategies for Marketing the Performing Arts by Philip Kotler, Joanne Scheff ISBN: 0875847374 Publisher: Harvard Business School Press Pub. Date: 01 January, 1997 List Price: $60.00 Amazon.com Price: $40.80 |
| 17. |  | Title: Marketing Professional Services - Revised by Philip Kotler, Thomas Hayes, Paul N. Bloom ISBN: 073520179X Publisher: Prentice Hall Press Pub. Date: 26 March, 2002 List Price: $40.00 Amazon.com Price: $27.20 |
| 18. |  | Title: High Visibility: The Making and Marketing of Professionals into Celebrities by Irving J. Rein, Philip Kotler, Martin Stoller, Irving Rein ISBN: 0844234486 Publisher: McGraw-Hill Companies Pub. Date: 01 September, 1997 List Price: $24.95 Amazon.com Price: $16.97 |
| 19. |  | Title: Principles of Marketing by Philip Kotler, Gary Armstrong ISBN: 0130263125 Publisher: Prentice Hall Pub. Date: September, 2001 List Price: $55.01 Amazon.com Price: $55.01 |
| 20. |  | Title: Principles of Marketing by Philip Kotler, Gary Armstrong ISBN: 0131088300 Publisher: Prentice Hall Pub. Date: 01 September, 2003 List Price: $126.67 Amazon.com Price: $126.67 |
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