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1. |  | Title: The Myth of Excellence : Why Great Companies Never Try to Be the Best at Everything by Fred Crawford, Ryan Mathews ISBN: 0609810014 Publisher: Three Rivers Press Pub. Date: 27 May, 2003 List Price: $15.00 Amazon.com Price: $10.50 |
| 2. |  | Title: The Deviant's Advantage: How Fringe Ideas Create Mass Markets by Ryan Mathews, Watts Wacker, Ryan Mathews, Watts Wacker ISBN: 0609609580 Publisher: Crown Business Pub. Date: 10 September, 2002 List Price: $25.95 Amazon.com Price: $25.95 |
| 3. |  | Title: The Deviant's Advantage : How to Use Fringe Ideas to Create Mass Markets by Ryan Mathews, Watts Wacker ISBN: 1400050006 Publisher: Three Rivers Press Pub. Date: 23 March, 2004 List Price: $14.95 Amazon.com Price: $10.47 |
| 4. |  | Title: El Mito De LA Excelencia: Los Consumidores En Esta Etapa De Cambio Permanente No Estan Recibiendo Lo Que Realmente Esperan by Fred Crawford, Ryan Mathews ISBN: 8495787202 Publisher: Urano Pub. Date: 01 January, 2003 List Price: $21.95 Amazon.com Price: $21.95 |
| 5. |  | Title: The Deviant's Advantage by Mathews, Mathews Ryan Mathews, Wacker Watts Wacker ISBN: B00006LIY6 Publisher: Crown List Price: $9.95 Amazon.com Price: $9.95 |
| 6. |  | Title: Bunte Hunde. Mit abseitigen Ideen zum Erfolg. by Ryan Mathews, Watts Wacker ISBN: 3203801469 Publisher: Europa, Hamburg Pub. Date: 01 March, 2003 |
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