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1. |  | Title: Analysis for Strategic Marketing by Vithala R. Rao, Joel H. Steckel ISBN: 0321001982 Publisher: Addison-Wesley Pub Co Pub. Date: 20 August, 1997 List Price: $92.00 Amazon.com Price: $92.00 |
| 2. |  | Title: The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future by Vithala R. Rao, Joel H. Steckel ISBN: 1557385394 Publisher: McGraw-Hill Trade Pub. Date: 01 September, 1995 List Price: $42.50 Amazon.com Price: $29.75 |
| 3. |  | Title: Measurement and Use of Market Response Functions for Allocating Marketing Resources (Report 86-105) by Vithala R. Rao, Darius J. Sabavala ISBN: 999705945X Publisher: Marketing Science Inst Pub. Date: 01 July, 1986 List Price: $18.00 Amazon.com Price: $18.00 |
| 4. |  | Title: Advances in Marketing Science Methods and Models by Vithala R. Rao ISBN: 0892322535 Publisher: Elsevier Science Ltd Pub. Date: 01 October, 1984 List Price: $37.50 Amazon.com Price: $37.50 |
| 5. |  | Title: Decision Criteria for New Product Acceptance and Success by Edward W. McLaughlin, Vithala R. Rao ISBN: 0899305253 Publisher: Quorum Books Pub. Date: 30 June, 1991 List Price: $85.00 Amazon.com Price: $85.00 |
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