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1. |  | Title: The Mismanagement of Customer Loyalty (HBR OnPoint Enhanced Edition) by Werner Reinartz, Vishesh Kumar ISBN: B00006FC6G Publisher: Harvard Business School Press Pub. Date: 27 March, 2004 List Price: $7.00 Amazon.com Price: $7.00 |
| 2. |  | Title: Databased Marketing : Managing Profitable Relationships by V. Kumar, Werner Reinartz ISBN: 0471271330 Publisher: Wiley Pub. Date: 03 September, 2004 List Price: $70.95 Amazon.com Price: $70.95 |
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