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1. |  | Title: The Effects of Involvement and Executional Factors of a Television Commercial on Brand Attitude Formation (Working Paper, Report No 84-100) by Whan Park, S. Mark Young ISBN: 9992800887 Publisher: Marketing Science Institute Pub. Date: June, 1984 List Price: $12.00 Amazon.com Price: $12.00 |
| 2. |  | Title: Competitors As Sources of Innovative Marketing Strategies (Report No 86-109) by Whan C. Park ISBN: 9993179485 Publisher: Marketing Science Institute Pub. Date: December, 1986 List Price: $16.00 Amazon.com Price: $16.00 |
| 3. |  | Title: Mediating Roles of Trail and Learning Stage on the Outcomes of Consumer Involvement (Report No. 84-110) by C. Whan Park, Henry Assael, Seoil Chaiy ISBN: 9997715454 Publisher: Marketing Science Institute Pub. Date: December, 1984 List Price: $18.00 Amazon.com Price: $18.00 |
| 4. |  | Title: The U.S. and the Two Koreas: A New Triangle by Tong Whan Park ISBN: 1555878075 Publisher: Lynne Rienner Publishers Pub. Date: September, 1998 List Price: $25.00 Amazon.com Price: $25.00 |
| 5. |  | Title: Competitors As Sources of Innovation Marketing Strategies (Working Paper, Report No 86-109) by C. Whan Park, Daniel C. Smith ISBN: 9992799862 Publisher: Marketing Science Institute Pub. Date: June, 1986 List Price: $18.00 Amazon.com Price: $18.00 |
| 6. |  | Title: Marketing Management by C. Whan Park, Gerald Zaltman ISBN: 0030055989 Publisher: International Thomson Publishing Pub. Date: February, 1987 List Price: $56.95 Amazon.com Price: $56.95 |
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