1.
 |  | Title: Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research by William O. Bearden, Richard G. Netemeyer ISBN: 076191000X Publisher: Sage Publications Pub. Date: 12 November, 1999 List Price: $99.95 Amazon.com Price: $99.95 |
2.
 |  | Title: Marketing: Principles and Perspectives w/Powerweb, 4/e (Paperback) by William Bearden, Thomas N. Ingram, Raymond W. Laforge, William O. Bearden, Thomas Ingram, Raymond LaForge ISBN: 007286057X Publisher: McGraw-Hill/Irwin Pub. Date: 29 January, 2003 List Price: $98.70 Amazon.com Price: $98.70 |
3.
 |  | Title: Scaling Procedures: Issues and Applications by Richard G. Netemeyer, William O. Bearden, Subhash Sharma ISBN: 0761920277 Publisher: Sage Publications Pub. Date: 12 March, 2003 List Price: $32.95 Amazon.com Price: $32.95 |
4.
 |  | Title: Marketing, Principles & Perspectives: Principles & Perspectives (McGraw-Hill/Irwin Series in Marketing) by William O. Bearden, Raymond W. Laforge ISBN: 0072539097 Publisher: Irwin Professional Pub Pub. Date: January, 2003 List Price: $68.00 Amazon.com Price: $68.00 |
5.
 |  | Title: Marketing Paperback w/PowerWeb Package by William O. Bearden, Thomas N. Ingram, Raymond W. Laforge ISBN: 0072461284 Publisher: McGraw-Hill/Irwin Pub. Date: 13 October, 2000 List Price: $96.60 Amazon.com Price: $96.60 |
6.
 |  | Title: Small Business Management: An Entrepreneur's Guidebook by Leon C. Megginson, Mary Jane Byrd, William L. Megginson, William O. Bearden ISBN: 0072497815 Publisher: McGraw Hill Text Pub. Date: January, 2003
|
7.
 |  | Title: Marketing: Principles and Perspectives w/ Powerweb, 4/e (Looseleaf) by William Bearden, Thomas N. Ingram, Raymond W. Laforge, William O. Bearden, Thomas Ingram, Raymond LaForge ISBN: 0072860588 Publisher: McGraw-Hill/Irwin Pub. Date: 31 January, 2003 List Price: $79.90 Amazon.com Price: $79.90 |
8.
 |  | Title: Ama Educators' Proceedings Enhancing Knowledge Development in Marketing 1990 by William Bearden, A. Parasuraman ISBN: 0000040436 Publisher: Amer Marketing Assn Pub. Date: July, 1990 List Price: $50.00 Amazon.com Price: $50.00 |
9.
 |  | Title: Marketing Career Guide by William O. Bearden, Thomas Ingram, Raymond W. La Forge ISBN: 0256183694 Publisher: McGraw-Hill/Irwin Pub. Date: February, 1995 List Price: $12.10 Amazon.com Price: $12.10 |
10.
 |  | Title: Color Acetates to Accompany Marketing: Principles and Perspectives Second Edition by William O. Bearden, Thomas N. Ingram, Raymond W. Laforge ISBN: 0256269521 Publisher: McGraw-Hill/Business & Investing Distributed Product Pub. Date: 1999 List Price: $9.50 Amazon.com Price: $9.50 |