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1. |  | Title: Advertising: Principles and Practice (6th Edition) by William D. Wells, John Burnett, Sandra Moriarty ISBN: 0130477222 Publisher: Prentice Hall Pub. Date: 29 October, 2002 List Price: $124.00 Amazon.com Price: $124.00 |
| 2. |  | Title: Measuring Advertising Effectiveness by William D. Wells ISBN: 0805828125 Publisher: Lawrence Erlbaum Assoc Pub. Date: May, 1997 List Price: $55.00 Amazon.com Price: $55.00 |
| 3. |  | Title: Planning for R.O.I.: Effective Advertising Strategy/Book and Workbook by William D. Wells ISBN: 0136794661 Publisher: Prentice Hall Trade Pub. Date: April, 1989 List Price: $24.95 Amazon.com Price: $24.95 |
| 4. |  | Title: Consumer Behavior by William D. Wells, David Prensky ISBN: 0471596418 Publisher: Wiley Text Books Pub. Date: 17 January, 1996 List Price: $113.60 Amazon.com Price: $113.60 |
| 5. |  | Title: Lifestyle and Psychographs by William D. Wells ISBN: 0877570450 Publisher: Amer Marketing Assn Pub. Date: June, 1974 List Price: $16.00 Amazon.com Price: $16.00 |
| 6. |  | Title: The Eat Right Occasionally Diet by Thomas, Ph.D. Wells, William, Ph.D. Woods ISBN: 0884199436 Publisher: Strang Communications Co Pub. Date: March, 2003 List Price: $13.99 Amazon.com Price: $13.99 |
| 7. |  | Title: Advertising: Principles and Practices by William D. Wells, John J. Burnett, Sandra Moriarty ISBN: 0133152197 Publisher: Pearson Higher Education Pub. Date: 01 December, 1994 |
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