| 1. 
  |  | Title: Cycles, Trends and Turning Points: Practical Marketing & Sales Forecasting Techniques by John V. Crosby, American Marketing Association
 ISBN: 0844232440
 Publisher: McGraw-Hill/Contemporary Books
 Pub. Date: September, 2000
 List Price: $49.95
 Amazon.com Price: $34.97
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| 2. 
  |  | Title: Observational Research Handbook: Understanding How Consumers Live with Your Product by Bill Abrams, American Marketing Association
 ISBN: 065800073X
 Publisher: McGraw-Hill/Contemporary Books
 Pub. Date: 01 March, 2000
 List Price: $49.95
 Amazon.com Price: $49.95
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| 3. 
  |  | Title: The Focus Group Research Handbook by Holly Edmunds, Holly Edmonds, American Marketing Association
 ISBN: 0844202886
 Publisher: McGraw-Hill Trade
 Pub. Date: 11 May, 1999
 List Price: $49.95
 Amazon.com Price: $38.96
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| 4. 
  |  | Title: 1979 Educators' Conference Proceedings by American Marketing Association
 ISBN: 087757121X
 Publisher: Amer Marketing Assn
 Pub. Date: June, 1979
 List Price: $15.00
 Amazon.com Price: $15.00
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| 5. 
  |  | Title: Attitude Research Enters the '80s by Attitude Research Conference, Richard W. Olshavsky, American Marketing Association
 ISBN: 0877571457
 Publisher: Amer Marketing Assn
 Pub. Date: November, 1980
 List Price: $10.00
 Amazon.com Price: $10.00
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| 6. 
  |  | Title: 1992 Ama Winter Educators' Conference: "Marketing Theory and Applications" by Ama Winter Educators' Conference, Thomas J. Madden, Chris T. Allen, American Marketing Association
 ISBN: 0877572240
 Publisher: Amer Marketing Assn
 Pub. Date: February, 1992
 List Price: $50.00
 Amazon.com Price: $50.00
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| 7. 
  |  | Title: International Ama Membership Directory and Yellow Pages by Staff of American Marketing Association
 ISBN: 0877572348
 Publisher: Amer Marketing Assn
 Pub. Date: January, 1993
 List Price: $100.00
 Amazon.com Price: $100.00
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| 8. 
  |  | Title: 1987 Ama Winter Educators Conference: Marketing Theory (Proceedings Series) by Ama Winter Educators' Conference, Russel W. Belk, Russell W. Belk, American Marketing Association
 ISBN: 0877571856
 Publisher: Amer Marketing Assn
 Pub. Date: May, 1987
 List Price: $35.00
 Amazon.com Price: $35.00
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| 9. 
  |  | Title: 1993 Ama Winter Educators' Conference "Marketing Theory and Applications": Marketing Theory and Applications by Ama Winter Educators' Conference, Bernard Jaworski, Rajan Varadarajan, American Marketing Association
 ISBN: 0877572356
 Publisher: Amer Marketing Assn
 Pub. Date: April, 1993
 List Price: $50.00
 Amazon.com Price: $50.00
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| 10. 
  |  | Title: Marketing Research: State-of-the-Art Perspectives by Chuck Chakrapani, American Marketing Association
 ISBN: 0920741150
 Publisher: Amer Marketing Assn
 Pub. Date: June, 2000
 List Price: $54.95
 Amazon.com Price: $54.95
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