1.
 |  | Title: Determining the Competitive Structure of Product-Markets: Practices, Issues, and Suggestions (Special Report, Report No 90-115)
by Allan D. Shocker, David W. Stewart, Anthony J. Zahorik
ISBN: 9992802650
Publisher: Marketing Science Institute
Pub. Date: June, 1990
List Price: $10.00
Amazon.com Price: $10.00 |
2.
|  | Title: Service Marketing
by Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham
ISBN: 0673991458
Publisher: Addison-Wesley Pub Co
Pub. Date: March, 1996
List Price: $115.00
Amazon.com Price: $115.00 |
3.
|  | Title: Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality
by Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham, Timothy L. Kemingham
ISBN: 1557385475
Publisher: Probus Professional Pub
Pub. Date: December, 1993
List Price: $29.95
Amazon.com Price: $29.95 |
4.
|  | Title: Readings in Service Marketing
by Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham
ISBN: 0673983080
Publisher: Harpercollins College Div
Pub. Date: January, 1996
List Price: $27.50
Amazon.com Price: $27.50 |
