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1. |  | Title: Strategic Marketing by David W. Cravens, Nigel F. Piercy ISBN: 0072466650 Publisher: McGraw-Hill/Irwin Pub. Date: 07 May, 2002 List Price: $127.80 Amazon.com Price: $127.80 |
| 2. |  | Title: Strategic Marketing Management Cases W/ Excel Windows by Charles Lamb, Victoria Crittenden, McGraw-Hill Companies, David W. Cravens ISBN: 0075618877 Publisher: McGraw-Hill/Irwin Pub. Date: July, 1999 List Price: $84.15 Amazon.com Price: $84.15 |
| 3. |  | Title: Sales Manager's Book of Marketing Planning by David W. Cravens ISBN: 0870944193 Publisher: Irwin Professional Pub Pub. Date: October, 1983 List Price: $22.95 Amazon.com Price: $22.95 |
| 4. |  | Title: Marketing in Action: Readings and Cases by Andrew M. Forman, David W. Cravens, Robert B. Woodruff ISBN: 0201108445 Publisher: Pearson Addison Wesley Pub. Date: March, 1986 List Price: $22.33 Amazon.com Price: $22.33 |
| 5. |  | Title: Marketing by David W. Cravens, Robert B. Woodruff ISBN: 0201108402 Publisher: Pearson Addison Wesley Pub. Date: January, 1986 List Price: $35.70 Amazon.com Price: $35.70 |
| 6. |  | Title: Marketing Decision Making: Concepts and Strategy by David W. Cravens ISBN: 0256023484 Publisher: Richard d Irwin Pub. Date: May, 1980 List Price: $34.95 Amazon.com Price: $34.95 |
| 7. |  | Title: Strategic marketing cases and applications by David W. Cravens ISBN: 0256029369 Publisher: R.D. Irwin Pub. Date: 1983 |
| 8. |  | Title: Readings and Cases in Marketing Management (Irwin Series in Marketing) by Alvin C. Burns, David W. Cravens ISBN: 0256031614 Publisher: Richard d Irwin Pub. Date: February, 1987 List Price: $27.50 Amazon.com Price: $27.50 |
| 9. |  | Title: Marketing Management (Irwin Series in Marketing) by David W. Cravens, Robert B. Woodruff, Gerald E. Hills ISBN: 0256055475 Publisher: Richard d Irwin Pub. Date: January, 1987 List Price: $55.95 Amazon.com Price: $55.95 |
| 10. |  | Title: Motivation and Work Behavior (McGraw-Hill Series in Management) by Lyman W. Porter, Gregory A. Bigley, Richard M. Steers, David W. Cravens ISBN: 0071131027 Publisher: Irwin Professional Pub Pub. Date: January, 2003 |
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