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1. |  | Title: Product Management by Donald R. Lehmann, Russell S. Winer, Russell Winer ISBN: 0070275491 Publisher: Irwin/McGraw-Hill Pub. Date: 03 July, 2001 List Price: $131.70 Amazon.com Price: $131.70 |
| 2. |  | Title: Analysis for Marketing Planning by Donald R. Lehmann, Russell S. Winer ISBN: 0256214425 Publisher: Irwin Professional Publishing Pub. Date: 01 December, 1996 List Price: $53.65 Amazon.com Price: $53.65 |
| 3. |  | Title: Marketing Research by Donald R. Lehmann, Sunil Gupta, Joel H. Steckel ISBN: 0321014162 Publisher: Pearson Education POD Pub. Date: 05 December, 1997 List Price: $128.00 Amazon.com Price: $128.00 |
| 4. |  | Title: Market research and analysis by Donald R Lehmann ISBN: 0256021406 Publisher: R. D. Irwin Pub. Date: 1979 |
| 5. |  | Title: Investigacion y Analisis de Mercado by Donald R. Lehmann ISBN: 9682611415 Publisher: Compania Editorial Continental Pub. Date: June, 2000 List Price: $92.50 Amazon.com Price: $92.50 |
| 6. |  | Title: Meta-Analysis in Marketing: Generalization of Response Models by John U. Farley, Donald R. Lehmann ISBN: 0669140392 Publisher: Simon & Schuster Pub. Date: 01 October, 1986 List Price: $27.00 Amazon.com Price: $27.00 |
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