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1. |  | Title: Consumer Behavior and Managerial Decision Making (2nd Edition) by Frank R Kardes ISBN: 0130916021 Publisher: Prentice Hall Pub. Date: 29 June, 2001 List Price: $153.00 Amazon.com Price: $153.00 |
| 2. |  | Title: Advances in Consumer Research by Frank R. Kardes, Mita Sujan, Association for Consumer Research ISBN: 0915552345 Publisher: Assn Consumer Research Pub. Date: December, 1995 List Price: $59.00 Amazon.com Price: $59.00 |
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