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1. |  | Title: Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness (Working Paper, Report No 85-110) by Barton A. Weitz, Mita Sujan ISBN: 9992801441 Publisher: Marketing Science Inst Pub. Date: 01 June, 1985 List Price: $12.00 Amazon.com Price: $12.00 |
| 2. |  | Title: Advances in Consumer Research (Advances in Consumer Research) by Frank R. Kardes, Mita Sujan ISBN: 0915552345 Publisher: Association for Consumer Research Pub. Date: 01 September, 1995 List Price: $59.00 Amazon.com Price: $59.00 |
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