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1. |  | Title: The Value Driven Bank: Strategies for Total Market Satisfaction by R. Eric Reidenbach, Terry C. Wilson, Gordon W. McClung, Reginald Goeke ISBN: 1557387737 Publisher: McGraw-Hill Trade Pub. Date: April, 1995 List Price: $32.50 Amazon.com Price: $27.95 |
| 2. |  | Title: The Wizardy of Customer Value: An action guide to measuring & managing loyalty by R. Eric Reidenbach, Gordon W. McClung, Bradley T. Gale ISBN: 1893066002 Publisher: Rhumb Line, Inc. Pub. Date: 01 September, 1998 List Price: $29.95 Amazon.com Price: $29.95 |
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