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1. |  | Title: The Value Driven Bank: Strategies for Total Market Satisfaction by R. Eric Reidenbach, Terry C. Wilson, Gordon W. McClung, Reginald Goeke ISBN: 1557387737 Publisher: McGraw-Hill Trade Pub. Date: April, 1995 List Price: $32.50 Amazon.com Price: $27.95 |
| 2. |  | Title: Effective Bank Marketing: Issues, Techniques, and Applications by R. Eric Reidenbach, M. Ray Grubbs, Robert E. Pitts ISBN: 1555200583 Publisher: Probus Professional Pub Pub. Date: August, 1987 List Price: $37.50 Amazon.com Price: $37.50 |
| 3. |  | Title: Winning Banks: Managing Service Quality for Customer Satisfaction by M. Ray Grubbs, R. Eric Reidenbach ISBN: 1555201024 Publisher: Probus Professional Pub Pub. Date: June, 1991 List Price: $49.95 Amazon.com Price: $49.95 |
| 4. |  | Title: Business Ethics: Where Profits Meet Value Systems by Donald P. Robin, R. Eric Reidenbach ISBN: 0130956392 Publisher: Prentice Hall Trade Pub. Date: February, 1989 List Price: $26.95 Amazon.com Price: $26.95 |
| 5. |  | Title: Bank Marketing: A Guide to Strategic Planning by R. Eric Reidenbach, Robert E. Pitts ISBN: 0835904083 Publisher: Prentice Hall Pub. Date: January, 1986 List Price: $47.00 Amazon.com Price: $47.00 |
| 6. |  | Title: The Wizardy of Customer Value: An action guide to measuring & managing loyalty by R. Eric Reidenbach, Gordon W. McClung, Bradley T. Gale ISBN: 1893066002 Publisher: Rhumb Line, Inc. Pub. Date: 01 September, 1998 List Price: $29.95 Amazon.com Price: $29.95 |
| 7. |  | Title: The Bank Marketing Handbook: A Step-By-Step Guide for Today's Market-Driven Banker/Book and Disk by R. Eric Reidenbach ISBN: 1557387265 Publisher: Probus Professional Pub Pub. Date: May, 1994 List Price: $49.95 Amazon.com Price: $49.95 |
| 8. |  | Title: Customer Service Renaissance: Lessons from the Banking Wars by M. Ray Grubbs, R. Eric Reidenbach ISBN: 1557383219 Publisher: Probus Professional Pub Pub. Date: October, 1991 List Price: $42.50 Amazon.com Price: $42.50 |
| 9. |  | Title: Ethics and Profits: A Convergence of Corporate America's Economic and Social Responsibilities by R. Eric Reidenbach, Donald P. Robin ISBN: 0132902141 Publisher: Prentice Hall Pub. Date: February, 1989 List Price: $43.00 Amazon.com Price: $43.00 |
| 10. |  | Title: Customer Service Renaissance by M. Ray Grubbs, R. Eric Reidenbach ISBN: 1555201474 Publisher: Probus Pub Co Pub. Date: October, 1991 List Price: $39.00 Amazon.com Price: $39.00 |
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