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1. |  | Title: Marketing Strategy: A Decision-Focused Approach by Orville C. Walker, Harper W., Jr Boyd, John Mullins, Jr., Harper Boyd, Jean-Claude Larreche ISBN: 0072553936 Publisher: Irwin/McGraw-Hill Pub. Date: 04 April, 2002 List Price: $99.05 Amazon.com Price: $99.05 |
| 2. |  | Title: Marketing Management: A Strategic Decision-Making Approach by John W. Mullins, Orville C., Jr. Walker, Jean-Claude Larreche, Harper W., Jr. Boyd ISBN: 0072863706 Publisher: Irwin/McGraw-Hill Pub. Date: 04 February, 2004 List Price: $115.05 Amazon.com Price: $115.05 |
| 3. |  | Title: Marketing Strategy: Planning and Implementation (Irwin Series in Marketing, 2nd Ed) by Orville C., Jr. Walker, Harper W., Jr. Boyd, Jean-Claude Larreche ISBN: 0256136920 Publisher: McGraw Hill College Pub. Date: 01 September, 1995 List Price: $59.95 Amazon.com Price: $59.95 |
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