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1.![]() | ![]() | Title: Marketing Strategy: A Decision-Focused Approach by Orville C Walker, Harper W Jr. Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper Boyd ISBN: 0072553936 Publisher: McGraw-Hill/Irwin Pub. Date: 04 April, 2002 List Price: $99.05 Amazon.com Price: $99.05 |
2.![]() | ![]() | Title: Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software) by Harper W. Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche ISBN: 0072472952 Publisher: McGraw-Hill/Irwin Pub. Date: 15 April, 2001 List Price: $115.05 Amazon.com Price: $115.05 |
3.![]() | ![]() | Title: Sales Force Management (The Irwin/McGraw-Hill Series in Marketing) by Gilbert A. Churchill, Neil M. Ford, Orville C. Walker, Mark W. Johnston, John F. Tanner ISBN: 0070275556 Publisher: Irwin Professional Pub Pub. Date: August, 1999 List Price: $100.15 Amazon.com Price: $100.15 |
4.![]() | ![]() | Title: Marketing Strategy: Planning and Implementation (Irwin Series in Marketing, 2nd Ed) by Orville C., Jr. Walker, Harper W., Jr. Boyd, Jean-Claude Larreche ISBN: 0256136920 Publisher: McGraw-Hill/Irwin Pub. Date: January, 1996 List Price: $59.95 Amazon.com Price: $59.95 |
5.![]() | ![]() | Title: Marketing Management by Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche ISBN: 0256226326 Publisher: McGraw-Hill/Irwin Pub. Date: 01 July, 1997 List Price: $88.40 Amazon.com Price: $88.40 |
6.![]() | ![]() | by Harper W. Boyd, Orville C. Walker ISBN: 0071154299 Publisher: McGraw-Hill Education (ISE Editions) Pub. Date: November, 1997 |
7.![]() | ![]() | Title: Shared Marketing Programs and the Performance of Different Business Strategies (Report No 91-100) by Robert W. Ruckert, Orville C. Walker ISBN: 9992800283 Publisher: Marketing Science Institute Pub. Date: June, 1991 List Price: $18.00 Amazon.com Price: $18.00 |
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