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Cover ImageTitle: Harvard Business Review on Brand Management
by Erich Joachimsthaler, David Aaker, John Quelch, David Kenny, Vijay Vishwanath, Mark Jonathan
ISBN: 1578511445
Publisher: Harvard Business School Press
Pub. Date: 01 August, 1999
List Price: $19.95
Amazon.com Price: $13.97
2.
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Cover ImageTitle: Harvard Business Review on Crisis Management (A Harvard Business Review Paperback)
by Norman R. Augustine, Anurag Sharma, Idalene F. Kesner, N. Craig Smith, Robert J Thomas, John A. Quelch, Greg Brenneman, Linda Hill
ISBN: 1578512352
Publisher: Harvard Business School Press
Pub. Date: January, 2000
List Price: $19.95
Amazon.com Price: $13.97
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Cover ImageTitle: The Global Market : Developing a Strategy to Manage Across Borders
by John A. Quelch, Rohit Deshpande
ISBN: 0787968579
Publisher: Jossey-Bass
Pub. Date: 14 May, 2004
List Price: $45.00
Amazon.com Price: $45.00
4.
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Cover ImageTitle: Cases in Strategic Marketing Management: Business Strategies in Latin America
by Guillermo J. D'Andrea, John A. Quelch
ISBN: 0130894907
Publisher: Prentice Hall
Pub. Date: 08 September, 2000
List Price: $91.00
Amazon.com Price: $91.00
5.
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Cover ImageTitle: Global Marketing Management (4th Edition)
by John A. Quelch, Christopher A. Bartlett
ISBN: 0201350629
Publisher: Prentice Hall
Pub. Date: 01 October, 1998
List Price: $129.00
Amazon.com Price: $129.00
6.
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Cover ImageTitle: Brands vs. Private Labels: Fighting to Win
by John A. Quelch, David Harding
ISBN: B00005RZ5N
Publisher: Harvard Business School Press
Pub. Date: 27 March, 2004
List Price: $6.00
Amazon.com Price: $6.00
7.
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Cover ImageTitle: Problems and Cases in Health Care Marketing
by John T. Gourville, John A. Quelch, V. Kasturi Rangan
ISBN: 0072887761
Publisher: Irwin/McGraw-Hill
Pub. Date: 01 December, 2003
List Price: $131.70
Amazon.com Price: $131.70
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Cover ImageTitle: Cases in Strategic Marketing Management: Business Strategies in Muslim Countries
by John A. Quelch
ISBN: 0130283576
Publisher: Prentice Hall
Pub. Date: 05 May, 2000
List Price: $66.67
Amazon.com Price: $66.67
9.
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Cover ImageTitle: Cases in Product Management
by John A. Quelch
ISBN: 0256163472
Publisher: McGraw-Hill College
Pub. Date: 01 September, 1994
List Price: $60.20
Amazon.com Price: $60.20
10.
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Cover ImageTitle: Cases in advertising and promotion management
by John A Quelch
ISBN: 0256037132
Publisher: Business Publications
Pub. Date: 1987
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