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1. |  | Title: Conceptual readings in the marketing economy by John C. Narver ISBN: 003079305X Publisher: International Thomson Publishing Pub. Date: 1971 |
| 2. |  | Title: Becoming More Market Oriented: An Exploratory Study of the Programmatic and Market-Back Approaches/Working Paper, Report No 91-128 by John C. Narver ISBN: 9992854537 Publisher: Marketing Science Institute Pub. Date: June, 1991 List Price: $16.00 Amazon.com Price: $16.00 |
| 3. |  | Title: The Effect of Market Orientation on Business Profitability (Report No 89-120) by John C. Narver, Stanley F. Slater ISBN: 9990364931 Publisher: Marketing Science Institute Pub. Date: December, 1989 List Price: $18.00 Amazon.com Price: $18.00 |
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