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Cover ImageTitle: Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them
by Don E. Schultz, William A. Robinson, Lisa A. Petrison
ISBN: 0844233552
Publisher: McGraw-Hill Trade
Pub. Date: 11 February, 1998
List Price: $19.95
Amazon.com Price: $13.97
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Cover ImageTitle: Strategic Database Marketing
by Rob Jackson, Robert R. Jackson, Lisa Petrison, Paul Wang
ISBN: 0844232327
Publisher: McGraw-Hill Trade
Pub. Date: 11 July, 1998
List Price: $39.95
Amazon.com Price: $27.96

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