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1. |  | Title: The New Marketing Paradigm: Integrated Marketing Communications by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn, Stanley L. Tannenbaum ISBN: 0844234524 Publisher: McGraw-Hill Trade Pub. Date: 11 November, 1996 List Price: $19.95 Amazon.com Price: $13.97 |
| 2. |  | Title: Measuring Brand Communication ROI by Don E. Schultz, Jeffery S. Walters ISBN: 156318074X Publisher: Association of National Advertisers Pub. Date: 23 September, 1997 List Price: $47.95 Amazon.com Price: $47.95 |
| 3. |  | Title: Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them by Don E. Schultz, William A. Robinson, Lisa A. Petrison ISBN: 0844233552 Publisher: McGraw-Hill Trade Pub. Date: 11 February, 1998 List Price: $19.95 Amazon.com Price: $13.97 |
| 4. |  | Title: Strategic Brand Communication Campaigns by Don E. Schultz, Beth E. Barnes ISBN: 0844229520 Publisher: McGraw-Hill Trade Pub. Date: 11 August, 1999 List Price: $59.95 Amazon.com Price: $41.97 |
| 5. |  | Title: Integrated Marketing Communications by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn ISBN: 0844233633 Publisher: McGraw-Hill/Contemporary Books Pub. Date: 1993 List Price: $37.95 Amazon.com Price: $26.57 |
| 6. |  | Title: Strategic Advertising Campaigns by Don E. Schultz, Beth E. Barnes ISBN: 0844230154 Publisher: McGraw-Hill/Contemporary Books Pub. Date: March, 1998 List Price: $54.95 Amazon.com Price: $54.95 |
| 7. |  | Title: Raising the Corporate Umbrella: Corporate Communications in the 21st Century by Philip J. Kitchen, Don E. Schultz ISBN: 0333926390 Publisher: Palgrave Macmillan Pub. Date: October, 2001 List Price: $45.00 Amazon.com Price: $45.00 |
| 8. |  | Title: Communicating Globally: An Integrated Marketing Approach by Don E. Schultz, Philip J. Kitchen ISBN: 0844225223 Publisher: McGraw-Hill/Contemporary Books Pub. Date: 15 April, 2000 List Price: $39.95 Amazon.com Price: $27.97 |
| 9. |  | Title: Essentials of Advertising Strategy by Don E. Schultz, Stanley Tannenbaum ISBN: 0844230448 Publisher: Ntc Business Books Pub. Date: March, 1988 List Price: $14.95 Amazon.com Price: $14.95 |
| 10. |  | Title: Como Dirigir LA Promocion De Sus Ventas by Don E. Schultz, Carlos Gardini, William A. Robinson, Robinson Schultz ISBN: 8475773834 Publisher: Juan Granica S A Pub. Date: December, 1995 List Price: $46.00 Amazon.com Price: $11.50 |
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