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1. |  | Title: Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe, Sergio Zyman, Marc Gob ISBN: 1581150784 Publisher: Allworth Press Pub. Date: 15 January, 2001 List Price: $24.95 Amazon.com Price: $17.47 |
| 2. |  | Title: Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy by Marc Gobé ISBN: 158115240X Publisher: Allworth Press Pub. Date: 2002 List Price: $24.95 Amazon.com Price: $17.47 |
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