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1. |  | Title: Contemporary Perspectives on Strategic Market Planning by Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan ISBN: 0205123015 Publisher: Pearson Allyn & Bacon Pub. Date: January, 1990 List Price: $42.00 Amazon.com Price: $42.00 |
| 2. |  | Title: Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints by P. Rajan Varadarajan, Anil Menon ISBN: 0877572364 Publisher: Amer Marketing Assn Pub. Date: December, 1993 List Price: $20.00 Amazon.com Price: $20.00 |
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