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1. |  | Title: Advertising and Promotion Management by Paul W. Farris, John A. Quelch ISBN: 0894642618 Publisher: Krieger Publishing Company Pub. Date: 1987 List Price: $23.50 Amazon.com Price: $23.50 |
| 2. |  | Title: Advertising and Promotion Management: A Manager's Guide to Theory and Practice by Paul W. and Quelch, John A. Farris, John A. Quelch ISBN: 0801973694 Publisher: Chilton/Haynes Pub. Date: 1983 List Price: $19.95 Amazon.com Price: $19.95 |
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