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1. |  | Title: Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker ISBN: 0743249380 Publisher: Free Press Pub. Date: 01 April, 2004 List Price: $28.00 Amazon.com Price: $19.60 |
| 2. |  | Title: Harvard Business Review on Brand Management (The Harvard Business Review Paperback Series) by Erich Joachimsthaler, David Aaker, John Quelch, David Kenny, Vijay Vishwanath, Mark Jonathan ISBN: 1578511445 Publisher: Harvard Business School Press Pub. Date: 01 August, 1999 List Price: $19.95 Amazon.com Price: $13.97 |
| 3. |  | Title: Building Strong Brands by David A. Aaker ISBN: 002900151X Publisher: Free Press Pub. Date: 01 December, 1995 List Price: $28.00 Amazon.com Price: $19.60 |
| 4. |  | Title: Managing Brand Equity: Capitalizing on the Value of a Brand Name by David A. Aaker ISBN: 0029001013 Publisher: Free Press Pub. Date: 01 June, 1991 List Price: $35.00 Amazon.com Price: $35.00 |
| 5. |  | Title: Developing Business Strategies, 6th Edition by David A. Aaker ISBN: 0471064114 Publisher: Wiley Pub. Date: 10 August, 2001 List Price: $39.95 Amazon.com Price: $27.17 |
| 6. |  | Title: Strategic Marketing Management, 6th Edition by David A. Aaker ISBN: 0471415723 Publisher: Wiley Text Books Pub. Date: 12 July, 2001 List Price: $59.95 Amazon.com Price: $59.95 |
| 7. |  | Title: Essentials of Marketing Research, 2nd Edition by V. Kumar, David A. Aaker, George S. Day ISBN: 047141235X Publisher: Wiley Text Books Pub. Date: 16 November, 2001 List Price: $86.95 Amazon.com Price: $86.95 |
| 8. |  | Title: Marketing Research (Marketing Research) by David A. Aaker, V. Kumar, George S. Day ISBN: 047123057X Publisher: Wiley Text Books Pub. Date: 31 October, 2003 List Price: $116.95 Amazon.com Price: $116.95 |
| 9. |  | Title: Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth by Scott M. Davis, Michael Dunn, David A. Aaker ISBN: 0787962554 Publisher: Jossey-Bass Pub. Date: 17 September, 2002 List Price: $29.95 Amazon.com Price: $20.37 |
| 10. |  | Title: Brand Leadership: The Next Level of the Brand Revolution by Erich Joachimsthaler, David A. Aaker ISBN: 0684839245 Publisher: Free Press Pub. Date: 06 March, 2000 List Price: $30.00 Amazon.com Price: $20.40 |
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