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1.
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Cover ImageTitle: Understanding Consumer Decision Making: A Means-End Approach to Marketing and Advertising Strategy
by Thomas J. Reynolds, Jerry C. Olson
ISBN: 080581731X
Publisher: Lawrence Erlbaum Assoc
Pub. Date: June, 2001
List Price: $55.00
Amazon.com Price: $55.00
2.
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Cover ImageTitle: Consumer Behavior and Marketing Strategy
by J. Paul Peter, Jerry C. Olson
ISBN: 0256261903
Publisher: McGraw-Hill/Irwin
Pub. Date: 27 July, 1998
List Price: $123.55
Amazon.com Price: $123.55
3.
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Cover ImageTitle: Understanding Consumer Behavior (The Irwin Series in Marketing)
by J. Paul Peter, Jerry C. Olson
ISBN: 0256122784
Publisher: Richard d Irwin
Pub. Date: January, 1994
List Price: $111.40
Amazon.com Price: $111.40
4.
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Cover ImageTitle: Consumer Behavior and Marketing Strategy: By J. Paul Peter, Jerry C. Olson (McGraw-Hill/Irwin Series in Marketing)
by J. Paul Peter, Jerry C. Olson
ISBN: 0071111778
Publisher: McGraw Hill Text
Pub. Date: January, 2005
5.
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Cover ImageTitle: Consumer Behavior: Marketing Strategy Perspectives
by J. Paul Peter, Jerry C. Olson
ISBN: 0256031770
Publisher: Irwin Professional Publishing
Pub. Date: January, 1987
6.
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Cover ImageTitle: Elephant on Skates (Golden Step Ahead Beginning)
by Mary C. Olson, Jerry Scott
ISBN: 0307636763
Publisher: Goldencraft
Pub. Date: March, 1988
List Price: $10.60
Amazon.com Price: $10.60
7.
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Cover ImageTitle: Test Bank: To Accompany Consumer Behavior and Marketing Strategy
by Jerry C. Olson
ISBN: 0072476192
Publisher: McGraw-Hill Education - Europe
Pub. Date: 01 September, 2001
8.
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Cover ImageTitle: Using Brain-Wave Measures to Assess Advertising Effects (Working Paper, Report No-83-108)
by Jerry C. Olson, William J. Ray
ISBN: 9992802553
Publisher: Marketing Science Institute
Pub. Date: June, 1983
List Price: $18.00
Amazon.com Price: $18.00

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