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1.![]() | ![]() | Title: Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing, Vol 8) by Michel Wedel, Wagner A. Kamakura ISBN: 0792386353 Publisher: Kluwer Academic Publishers Pub. Date: January, 2000 List Price: $110.00 Amazon.com Price: $110.00 |
2.![]() | ![]() | Title: Measuring Consumer Perceptions of Brand Quality With Scanner Data: Implication for Brand Equity (Technical Working Paper, Report No 91-122) by Wagner A. Kamakura, Gary D. Russell ISBN: 9992847905 Publisher: Marketing Science Institute Pub. Date: June, 1991 List Price: $18.00 Amazon.com Price: $18.00 |
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