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Cover ImageTitle: Marketing Strategy: A Decision-Focused Approach
by Orville C Walker, Harper W Jr. Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper Boyd
ISBN: 0072553936
Publisher: McGraw-Hill/Irwin
Pub. Date: 04 April, 2002
List Price: $99.05
Amazon.com Price: $99.05
2.
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Cover ImageTitle: Marketing Management: A Strategic Decision-Making Approach
by John Mullins, Orville C Walker, Harper W Jr. Boyd, Jean-Claude Larreche
ISBN: 0072863706
Publisher: McGraw-Hill/Irwin
Pub. Date: 04 February, 2004
List Price: $115.05
Amazon.com Price: $115.05
3.
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Cover ImageTitle: Marketing Strategy (McGraw-Hill International Editions)
by Orville Walker, Harper Boyd Jr, John Mullins, Jean-Claude Larreche
ISBN: 0071199071
Publisher: McGraw-Hill Education - Europe
Pub. Date: 01 May, 2002
4.
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Cover ImageTitle: Marketing Management (McGraw-Hill/Irwin Series in Marketing)
by Harper Boyd Jr
ISBN: 0071123083
Publisher: McGraw-Hill Education - Europe
Pub. Date: 01 June, 2001

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