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1.![]() | Title: Marketing Strategy: A Decision-Focused Approach by Orville C Walker, Harper W Jr. Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper Boyd ISBN: 0072553936 Publisher: McGraw-Hill/Irwin Pub. Date: 04 April, 2002 List Price: $99.05 Amazon.com Price: $99.05 | |
2.![]() | Title: Marketing Management: A Strategic Decision-Making Approach by John Mullins, Orville C Walker, Harper W Jr. Boyd, Jean-Claude Larreche ISBN: 0072863706 Publisher: McGraw-Hill/Irwin Pub. Date: 04 February, 2004 List Price: $115.05 Amazon.com Price: $115.05 | |
3.![]() | Title: Marketing Strategy (McGraw-Hill International Editions) by Orville Walker, Harper Boyd Jr, John Mullins, Jean-Claude Larreche ISBN: 0071199071 Publisher: McGraw-Hill Education - Europe Pub. Date: 01 May, 2002 | |
4.![]() | Title: Marketing Management (McGraw-Hill/Irwin Series in Marketing) by Harper Boyd Jr ISBN: 0071123083 Publisher: McGraw-Hill Education - Europe Pub. Date: 01 June, 2001 |
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