1.
 |  | Title: Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)
by Harper W. Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche
ISBN: 0072472952
Publisher: McGraw-Hill College
Pub. Date: 15 April, 2001
List Price: $115.05
Amazon.com Price: $115.05 |
2.
|  | Title: Marketing Strategy: A Decision-Focused Approach
by Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper Boyd, John Mullins, Jean-Claude Larreche
ISBN: 0072553936
Publisher: McGraw-Hill/Irwin
Pub. Date: 04 April, 2002
List Price: $99.05
Amazon.com Price: $99.05 |
3.
|  | Title: Sales Force Management (The Irwin/McGraw-Hill Series in Marketing)
by Gilbert A. Churchill, Neil M. Ford, Orville C. Walker, Mark W. Johnston, John F. Tanner
ISBN: 0070275556
Publisher: McGraw-Hill
Pub. Date: 01 August, 1999
List Price: $100.15
Amazon.com Price: $100.15 |
4.
|  | Title: Marketing Strategy: Planning and Implementation (Irwin Series in Marketing, 2nd Ed)
by Orville C., Jr. Walker, Harper W., Jr. Boyd, Jean-Claude Larreche
ISBN: 0256136920
Publisher: McGraw Hill College
Pub. Date: 01 September, 1995
List Price: $59.95
Amazon.com Price: $59.95 |
5.
|  | Title: Marketing Management: A Strategic Approach With a Global Orientation (The Irwin Series in Marketing)
by Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche
ISBN: 0256125767
Publisher: Chicago
Pub. Date: 01 January, 1995
List Price: $81.65
Amazon.com Price: $81.65 |
6.
|  | Title: Marketing Management: A Strategic Approach With a Global Orientation/Intl Edition (The Irwin/McGraw-Hill Series in Marketing)
by Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche
ISBN: 0071154299
Publisher: Irwin/McGraw-Hill
Pub. Date: 01 June, 1998
List Price: $23.95
Amazon.com Price: $23.95 |
7.
|  | Title: Shared Marketing Programs and the Performance of Different Business Strategies (Report No 91-100)
by Robert W. Ruckert, Orville C. Walker
ISBN: 9992800283
Publisher: Marketing Science Inst
Pub. Date: 01 June, 1991
List Price: $18.00
Amazon.com Price: $18.00 |
