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1. |  | Title: Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software) by Harper W. Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche ISBN: 0072472952 Publisher: McGraw-Hill/Irwin Pub. Date: 15 April, 2001 List Price: $110.40 Amazon.com Price: $110.40 |
| 2. |  | Title: Marketing Strategy: A Decision-Focused Approach by Orville C. Walker, Harper W., Jr Boyd, John Mullins, Jr. Boyd, Jr., Harper Boyd, Jean-Claude Larreche ISBN: 0072553936 Publisher: McGraw-Hill/Irwin Pub. Date: 04 April, 2002 List Price: $95.15 Amazon.com Price: $95.15 |
| 3. |  | Title: Marketing Strategy by Orville C. Walker, Harper W. Boyd, Jean Claude Larreche ISBN: 0256261180 Publisher: McGraw-Hill/Irwin Pub. Date: 20 August, 1998 List Price: $93.75 Amazon.com Price: $93.75 |
| 4. |  | Title: Cases in Advertising Management by Harper W. Boyd, Vernon Fryburger, Ralph L. Westfall ISBN: 007006931X Publisher: McGraw Hill Text Pub. Date: 01 January, 1964 List Price: $12.50 Amazon.com Price: $12.50 |
| 5. |  | Title: Marketing research : text and cases by Harper W. Boyd ISBN: 0256025304 Publisher: R.D. Irwin Pub. Date: 1981 |
| 6. |  | Title: Marketing Management Casebook by Robert T. Davis, Harper W. Boyd, Frederick E. Webster ISBN: 0256030170 Publisher: McGraw-Hill/Irwin Pub. Date: April, 1984 List Price: $42.50 Amazon.com Price: $42.50 |
| 7. |  | Title: Promotion: A Behavioral View by Harper W. Boyd ISBN: 0137308469 Publisher: Prentice Hall Pub. Date: January, 1967 List Price: $8.95 Amazon.com Price: $8.95 |
| 8. |  | Title: Marketing Management by Harper W. Boyd, Orville C. Walker ISBN: 025605827X Publisher: McGraw-Hill/Irwin Pub. Date: January, 1995 |
| 9. |  | Title: Marketing Management: A Strategic Approach by Harper W. Boyd, Orville C. Walker ISBN: 0256084009 Publisher: Irwin Professional Publishing Pub. Date: January, 1990 |
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