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1. |  | Title: The New Marketing Paradigm: Integrated Marketing Communications by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn, Stanley L. Tannenbaum ISBN: 0844234524 Publisher: McGraw-Hill Trade Pub. Date: 11 November, 1996 List Price: $19.95 Amazon.com Price: $13.97 |
| 2. |  | Title: Integrated Marketing Communications by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn ISBN: 0844233633 Publisher: McGraw-Hill/Contemporary Books Pub. Date: January, 1994 List Price: $37.95 Amazon.com Price: $26.57 |
| 3. |  | Title: Comunicacion De Marketing Integrada by Carlos Gardini, Richard Fizdale, Don E. Schultz, Stanley L. Tannenbaum, Robert F. Lauterborn ISBN: 9506411948 Publisher: Juan Granica S A Pub. Date: November, 1993 List Price: $25.00 Amazon.com Price: $22.00 |
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