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1. |  | Title: The Radio and Television Commercial by Albert C. Book, Norman D. Cary, Stanley L. Tannenbaum ISBN: 0844230979 Publisher: NTC/Contemporary Publishing Company Pub. Date: December, 1994 List Price: $19.95 Amazon.com Price: $19.95 |
| 2. |  | Title: Comunicacion De Marketing Integrada by Carlos Gardini, Richard Fizdale, Don E. Schultz, Stanley L. Tannenbaum, Robert F. Lauterborn ISBN: 9506411948 Publisher: Juan Granica S A Pub. Date: November, 1993 List Price: $25.00 Amazon.com Price: $17.00 |
| 3. |  | Title: Essentials of Advertising Strategy by Don E. Schultz, Stanley I. Tannenbaum, Anne Allison, Stanley L. Tannenbaum ISBN: 084423527X Publisher: McGraw-Hill/Contemporary Books Pub. Date: April, 1996 List Price: $29.95 Amazon.com Price: $29.95 |
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