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1. |  | Title: The New Marketing Paradigm: Integrated Marketing Communications by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn, Stanley L. Tannenbaum ISBN: 0844234524 Publisher: McGraw-Hill Trade Pub. Date: 11 November, 1996 List Price: $19.95 Amazon.com Price: $13.97 |
| 2. |  | Title: Integrated Marketing Communications by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn ISBN: 0844233633 Publisher: McGraw-Hill/Contemporary Books Pub. Date: January, 1994 List Price: $37.95 Amazon.com Price: $26.57 |
| 3. |  | Title: The Radio & Television Commercial by Albert C. Book, Norman D. Cary, Stanley I. Tannenbaum, Frank R. Brady, Stanley L. Tannenbaum, Normal D. Cary ISBN: 0844230138 Publisher: Ntc Business Books Pub. Date: March, 1996 List Price: $19.95 Amazon.com Price: $19.95 |
| 4. |  | Title: Essentials of Advertising Strategy by Don E. Schultz, Stanley I. Tannenbaum, Anne Allison, Stanley L. Tannenbaum ISBN: 0844235245 Publisher: McGraw Hill - NTC Pub. Date: April, 1996 List Price: $19.95 Amazon.com Price: $19.95 |
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