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Cover ImageTitle: The New Marketing Paradigm: Integrated Marketing Communications
by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn, Stanley L. Tannenbaum
ISBN: 0844234524
Publisher: McGraw-Hill Trade
Pub. Date: 11 November, 1996
List Price: $19.95
Amazon.com Price: $13.97
2.
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Cover ImageTitle: Integrated Marketing Communications
by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
ISBN: 0844233633
Publisher: McGraw-Hill/Contemporary Books
Pub. Date: January, 1994
List Price: $37.95
Amazon.com Price: $26.57
3.
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Cover ImageTitle: The Radio & Television Commercial
by Albert C. Book, Norman D. Cary, Stanley I. Tannenbaum, Frank R. Brady, Stanley L. Tannenbaum, Normal D. Cary
ISBN: 0844230138
Publisher: Ntc Business Books
Pub. Date: March, 1996
List Price: $19.95
Amazon.com Price: $19.95
4.
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Cover ImageTitle: Essentials of Advertising Strategy
by Don E. Schultz, Stanley I. Tannenbaum, Anne Allison, Stanley L. Tannenbaum
ISBN: 0844235245
Publisher: McGraw Hill - NTC
Pub. Date: April, 1996
List Price: $19.95
Amazon.com Price: $19.95

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