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1. |  | Title: Brand Babble: Sense and Nonsense About Branding by Don E. Schultz, Heidi F. Schultz ISBN: 0538727144 Publisher: South-Western Educational Publishing Pub. Date: 01 March, 2003 List Price: $24.95 Amazon.com Price: $16.97 |
| 2. |  | Title: The New Marketing Paradigm: Integrated Marketing Communications by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn, Stanley L. Tannenbaum ISBN: 0844234524 Publisher: McGraw-Hill Trade Pub. Date: 11 November, 1996 List Price: $19.95 Amazon.com Price: $13.97 |
| 3. |  | Title: IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns by Don E Schultz, Heidi Schultz ISBN: 0071416625 Publisher: McGraw-Hill Trade Pub. Date: 26 September, 2003 List Price: $39.95 Amazon.com Price: $27.17 |
| 4. |  | Title: Integrated Marketing Communications by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn ISBN: 0844233633 Publisher: McGraw-Hill/Contemporary Books Pub. Date: January, 1994 List Price: $37.95 Amazon.com Price: $26.56 |
| 5. |  | Title: Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them by Don E. Schultz, William A. Robinson, Lisa A. Petrison ISBN: 0844233552 Publisher: McGraw-Hill Trade Pub. Date: 11 February, 1998 List Price: $19.95 Amazon.com Price: $13.97 |
| 6. |  | Title: Strategic Advertising Campaigns by Don E. Schultz, Beth E. Barnes ISBN: 0844230154 Publisher: McGraw-Hill/Contemporary Books Pub. Date: March, 1998 List Price: $54.95 Amazon.com Price: $38.46 |
| 7. |  | Title: Communicating Globally: An Integrated Marketing Approach by Don E. Schultz, Philip J. Kitchen ISBN: 0844225223 Publisher: McGraw-Hill/Contemporary Books Pub. Date: 15 April, 2000 List Price: $39.95 Amazon.com Price: $39.95 |
| 8. |  | Title: Strategic Brand Communication Campaigns by Don E. Schultz, Beth E. Barnes ISBN: 0844229520 Publisher: McGraw-Hill Trade Pub. Date: 11 August, 1999 List Price: $59.95 Amazon.com Price: $41.96 |
| 9. |  | Title: Raising the Corporate Umbrella: Corporate Communications in the 21st Century by Philip J. Kitchen, Don E. Schultz ISBN: 0333926390 Publisher: Palgrave Macmillan Pub. Date: October, 2001 List Price: $49.95 Amazon.com Price: $49.95 |
| 10. |  | Title: Como Dirigir LA Promocion De Sus Ventas by Don E. Schultz, Carlos Gardini, William A. Robinson ISBN: 8475773834 Publisher: Juan Granica S A Pub. Date: December, 1995 List Price: $46.00 Amazon.com Price: $18.40 |
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